❝ The purpose of communication is not to be understood, it is to make it impossible to be misunderstood. ❞
Cicero

❝ One quality that great leaders tend to possess is the ability to simplify. They make that which is complex simple. The same applies to great communicators. ❞

❝ To make our communications more effective, we need to shift our thinking from ‘What information do I need to convey?’ to ‘What questions do I want my audience to ask?’ ❞
Chip and Dan Heath, “Made to Stick”